Banner advertisements offered on The Wire Association International's Virtual Trade Show (VTS)


Banner advertisements on WAI’s web site give visitors instant access to your marketing message.

Standard banner ads:

Three standard banner ad positions are offered each month, totaling 36 positions annually. Banners are positioned at the top, right corner of each page* and are rotated among the three advertisers that have purchased those positions.

*The home page does not house banner ads; the Virtual Trade Show pages house square banner and product banner ads as outlined below.

Square banner ads:

Three square banner ads are offered monthly on the opening page of the Virtual Trade Show. Ads are stacked along the right-hand side of the page.

Product banner ads:

Product banner ads are offered within the “search result” pages of the Virtual Trade Show. The search function is powered by the Wire Journal International Reference Guide records, and as such, opens a host of promotional opportunities for product-specific ads. Ads can be linked to the advertiser’s web site.

Campaign management: WAI tracks viewing habits of the visitors to its web site. Reports will be provided to advertisers, upon request, for a given time frame.

Note: All ads are posted at the beginning of the month for one-month blocks of time. Banners should be supplied in an electronic format and should comply with the following specifications, otherwise production charges—billed at $60 per hour—may apply.

Specifications: WAI accepts GIF, Animated GIF, JPEG, and Flash files.

Online banner specifications:

Banner type   Width/height    File size  
Standard banner 468 x 60 pixels 12 K Maximum  
Square banner 150 x 150 pixels 7 K Maximum  
Product banner   125 x 125 pixels 7 K Maximum  


Monthy online banner advertising rates:

Banner type
1 Time
3 Times
6 Times
9 Times
12 Times
Standard  and square banners
$350
$335
$315
$300
$280
Product banner
$250
$250
$250
$250
$250

To fill out the VTS banner advertising form, click here.

For availability, please contact WJI’s sales department at (001) 203-453-2777.