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Southwire to acquire Genesis Wire & Cable Featured

Southwire Company, LLC, and Resideo Technologies, Inc., announced that they have entered into an agreement that would see Southwire acquiring Genesis Wire & Cable business, a leading low-voltage wire and cable manufacturer based in Pleasant Prairie, Wisconsin.

A press release said that the transaction was expected to close in the next 30 days, subject to customary closing conditions. With 187 employees, Genesis manufactures approximately 70% of its products in-house and purchases the remaining 30% as finished goods ready for distribution from other third-party manufacturers.

“We are excited to welcome the Genesis team to Southwire,” said Southwire’s President and CEO Rich Stinson. “The strong brand and quality reputation Genesis has built over the last three decades is a perfect fit for Southwire and our focus on innovation, service and quality. Their product offering provides an opportunity to share our innovative solutions with even more customers, positioning us for success both now and in the future.”

Genesis’s products provide critical connection for a wide range of residential and commercial applications, including comfort, security, network and communications, entertainment, and fire and safety. It serves a broad set of distributors, dealers and professional contractor customers.

“We’re excited to welcome the Genesis Cable team to Southwire,” said Norman Adkins, COO at Southwire. “The company’s expertise in low-voltage wire and cable production will be instrumental as we continue to expand into new and emerging markets, especially within the Security and HVAC sales channels.”

Read 3656 times Last modified on October 4, 2023

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