South Korea’s LS Cable & Wire (LS C&W) announced that it will supply busducts to a large U.S. tech company that marks its full-scale entry into the global AI data center (AIDC) power market.

A press release said that the deal could be worth more than $340 million over three years. The order, from an unnamed U.S. customer, is for data centers “in North America and other regions.” To meet demand, LS C&W has strengthened its global busduct production in South Korea, North America and Vietnam.

Last May, LS C&W announced it would build two new factories to make busducts and electric vehicle (EV) battery components on a 126,000-sq-m site in an industrial park. At that time, it also had busduct production plants in in Gumi, Wuxi, and Ho Chi Minh City. “The completion of the new plant currently under construction in Mexico is expected to further enhance supply efficiency and delivery competitiveness for North American customers.”

LS Eco Energy will cover the Southeast Asian market centered in Vietnam. In October, it supplied busducts to a 50 MW class hyperscale data center in Indonesia. The LS Cable & System Mexico plant will cover the North American market.

The company stated that its busduct activity could be even greater as LS C&W is in negotiations with another large global tech company. “We will secure the leading position in the power infrastructure competition in the era of AI,” said Kim Woo-tae, head of LS Cable & System’s Power Distribution Solution Division.