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The Competition Commission of Pakistan (CCP) has fined cable manufacturers a total of approximately $127,000 for indulging in deceptive marketing practices.

Per an article in Dawn, Pakistan’s oldest most widely read English-language newspaper, the commission conducted an inquiry against 18 cable manufacturers. They were alleged to have inserted cash and coupons inside the bundle packs of electric wire that did not disclose what was inside. CCP noted that these practices only benefited electricians who generally open the packs and ended up deceiving end consumers who ultimately pay for the value of the coupons without being aware of it.

The CCP inquiry ruled that the behavior had been done by the following manufacturers: Dawn Cables, GM Cables, Fast Cable, Hitech English Cables, Pak Muzaffar Cable, Alfa Plus Wire Cable, Hi Ace English Cable, Gold Royal Cable, Zafar Cable, Nation Cable, Puller Cable, Welcome Cables, Dewan Cables, E-Flux Cables, Hero Cable, Falcon Cable, Lear Cables and Rana Cables. The companies admitted their involvement during the hearings for the charges, which stem back to 2016.

Fast Cables and GM Cables were each fined approximately $70,700, with the test of the fines split between the other 16 companies. There was no explanation for the difference. The insertion of a coupon was a violation of Section 10 as the products lack a reasonable basis related to the price printed for the consumer. All the companies were also directed to take out ads in English and Urdu newspapers informing the public about the presence and price value of coupons.

CTC Global and Pakistan Cables Limited announced that they have entered a partnership that allows Pakistan Cables Limited (PCL) to produce and sell CTC’s ACCC® electrical conductor in Pakistan.

A press release said that CTC Global will provide PCL with CTC Global’s patented carbon fiber ACCC composite core in a range of sizes. Pakistan Cables—described as “the country’s first and leading manufacturer of wires, cables, overhead conductors, copper rod, PVC compound and aluminum profiles in Pakistan”—will make and deliver ACCC conductors tailored to meet the needs of Pakistan’s electric transmission and distribution utilities.

“We are pleased to launch this revolutionary technology for the first time in Pakistan,” PCL Executive Director J.D. Sitton said. “Our country needs more electric power and needs to move it efficiently. ACCC conductor will help to accomplish this.”


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